The polos from the brand Serge Blanco
Our polo Serge Blanco page showcases, when available, the polos from the Toulouse brand named after the back of the Biarritz Olympique: coloured cotton mesh, embroidery, loop appliqués, and elbow patches, along with the history of this family-run company and our size and care tips.
The Serge Blanco polos.
The polo, a founding piece of the Serge Blanco brand
The brand was born in the early nineties from the association between Serge Blanco, who was finishing his career in Biarritz, and Jean-Jacques Lauby, a former physical education teacher turned textile industrialist from Toulouse. Its starting point was a robust and colorful rugby polo, which Jean-Jacques Lauby initially presented himself to shops all over France. The logo reflects this origin: a polo embroidered with the number 15, that of the fullback. The first shops opened in 1994, and the founder's children, Lionel and Elsa, joined the family business in 1997.
The other brands
The polos are also available by brand:
The entire selection is gathered on the polos page.
Bright colours, loop pile and elbow patches: the style of Serge Blanco polos
The brand's polos are recognizable by their high-colour cotton pique and their rugby-inspired details. The embroidery and prints feature numbers, badges or field patterns; the loop pile appliques, this textured fabric similar to sponge, add volume to the logos; the contrasting elbow patches adorn the long-sleeved models. Depending on the styles, the fit is either straight and comfortable or more fitted, with short sleeves for summer and long sleeves for mid-season. Plain or filled with patterns, they reflect the casual chic style that has made the brand famous.
Size and care of an embroidered polo Serge Blanco
The brand's straight cuts are chosen in your usual size; for fitted models, check the size guide and go up a size if you prefer more ease. The embroidery and appliques withstand lukewarm water well: a wash at 30 degrees, polo turned inside out and fastened, protects the relief and the collar. Avoid the tumble dryer, which shrinks the pique and stiffens the loop pile, and dry the polo flat or on a wide hanger to avoid marking the shoulders. The iron should be used on the reverse side, never directly on an applique or print.
The good deals
Good deals can be found in the promotions, clearance, sales, Black Friday. The new arrivals feature the latest collections. The items shipped within 24h are prepared and dispatched in 24 hours. The highlights of the year follow a regular pattern: the Black Friday at the end of autumn, the end-of-year holidays, the winter sales, the French Days in spring, then the summer sales and the return to school.
Frequently asked questions
Why does the Serge Blanco logo represent a polo?
Because the brand originated from the rugby polo, its first specialty, and this polo carries the number 15, that of the fullback, position of Serge Blanco. The logo thus summarizes the origin of the product and the identity of its namesake.
Who is Serge Blanco?
Born in Caracas in 1958, he was the fullback for Biarritz Olympique and the France national team, with ninety-three caps between 1980 and 1991. His daring runs from his own half marked a whole generation.
Where is the headquarters of the Serge Blanco company?
In Toulouse, where Jean-Jacques Lauby launched it with the Biarritz player. The company has kept its headquarters there, and its capital remains fully owned by the Lauby family.
What is a loop pile applique?
It is a design sewn onto the polo, cut from a textured fabric similar to sponge, which forms a soft relief to the touch. It can be found on the numbers and logos of the most colourful models.
Which Serge Blanco polo for professional use?
A plain or small-embroidered model, in a sober-coloured pique, can be worn easily at the office. Polos with large numbers and colourful appliques are more suited to the spirit of weekends and match days.
