Shirts from the brand Serge Blanco
Our page shirts Serge Blanco features, when the brand offers them, the shirts from the label created by the former full-back of the French national rugby team. A shirt is designed here as a smart city piece, suitable for wearing at the office as well as on match nights. We tell the story of how the Biarritz Olympique player became a designer, and guide you on the fabric and finishes.
The elegance of the Biarritz full-back.
The last bastion of the Blues with a casual chic touch
After a whole career at Biarritz Olympique and ninety-three caps with the French XV, Serge Blanco approaches the post-rugby world as an entrepreneur. In the early nineties, he launched the clothing brand that bears his name, with a clear idea: to bring the elegance and boldness of his full-back play into men's wardrobes. The brand became known for its casual chic style, straddling city wear and sports inspiration, with the shirt being one of the natural pieces. The former player continues to engage with rugby alongside, eventually becoming president of the club where he spent his whole career.
Other brands
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All selections can be found on the shirts page.
Poplin, Oxford or linen: three fabrics for three occasions
The choice of fabric depends on the occasion. Poplin, tightly woven with fine threads, offers a smooth and slightly shiny surface: it’s the shirt for the office and ceremonies. The Oxford, thicker and with a visible texture, is worn daily and tolerates being slightly crumpled. Finally, linen breathes particularly well and dries quickly, making it ideal for warm days on the coast; however, it creases easily, a quality that adds to its charm. A cotton-linen blend reduces creasing without sacrificing freshness.
Buttons, cuffs and yoke: signs of a well-made shirt
Some details set apart a well-made shirt. The yoke, this piece of fabric sewn at the top of the back, reinforces the shoulders and improves the drape; a centre back pleat allows the arms to move easily. The cuffs can fasten with one or two buttons, or be worn as French cuffs, folded and fastened with cufflinks for special occasions. The buttonholes should be tight and neat, the seams flat and even, with no threads sticking out. To maintain them, wash the shirt at thirty degrees and hang it to dry, never crumpled in a ball.
Good deals
Great deals can be found in the promotions, clearance, sales, Black Friday. The new arrivals showcase the latest collections. Items shipped in 24 hours are prepared and dispatched within 24 hours. The highlights of the year follow a stable order: Black Friday at the end of autumn, the festive season, winter sales, the French Days in spring, followed by summer sales and the back-to-school period.
Frequently asked questions
What shirt size should I take from Serge Blanco?
You start with your usual neck size and build, then compare with the brand's size guide. If you're between sizes, the larger size prevents the shirt from pulling between the buttons when you sit down.
Has Serge Blanco played in a World Cup final?
Yes, he was the full-back for the French XV beaten by New Zealand in the final of the first World Cup in 1987 in Auckland. He had qualified the Blues with a famous try in the semi-final against Australia.
Is a linen shirt suitable for the office?
Yes, especially in summer, provided you accept its slight natural crumple. A plain linen shirt, white or light blue, maintains a professional look while being much cooler than a cotton poplin.
How to store a shirt without wrinkling it?
On a hanger with rounded shoulders, buttoned at the first and third button to keep the collar in shape. For travel, fold it around a sheet of cardboard or roll it up, which minimizes creases.
What shirt colour should I choose to begin with?
White and light blue match almost any outfit and are suitable for all occasions. Next up are discreet checks and pale pink, which add character without looking too formal.
