T-shirts from the Serge Blanco brand

The meeting of a full-back and an entrepreneur

In 1991, Jean-Jacques Lauby, a former sports teacher with a background in textiles, wanted to create a men's ready-to-wear brand around robust and well-crafted rugby clothing. When Serge Blanco announced his retirement at the end of the 1991-1992 season, he reached out to him: the brand was born in 1992. The full-back from Biarritz Olympique, one of the most capped players in the history of the French national team, brought his name and aura to it. The number 15, corresponding to his position, became the embroidered signature of the collection. The t-shirts uphold this dual origin: the rigor of sport and the attention to men's fashion.

Other brands

The t-shirts also come in various brands:

• Camberabero.
• adidas.
• Nike.
• Macron.
• Errea.
• Erima.

The entire selection is gathered on the t-shirts page.

Embroidered logo, collar, and knit: details that make the difference

What sets a Serge Blanco t-shirt apart from a basic one are its details. The embroidered logo, often the 15 or the brand's signature, withstands washes where a print tends to crack. Depending on the models, the ribbed collar, which is thicker, retains its shape over time and doesn’t sag. The cotton knit, chosen for its hold, gives a clean drape that allows the t-shirt to transition from weekend wear to a smart-casual office look. Some models feature graphic visuals inspired by rugby, while others focus on complete simplicity, brightened by a simple pop of colour at the collar or on the chest.

Size and care: keeping a t-shirt in top condition

Generally, Serge Blanco t-shirts follow a regular fit, neither snug nor baggy: stick to your usual size. A man with a broad chest and a slim waist might hesitate; it’s better to prioritize shoulder width, which is the hardest to adjust. The thick cottons don’t shrink much, provided the washing temperature indicated, usually 30 degrees, is respected. Turn the t-shirt inside out to protect the embroidery, let it air dry, and iron on the reverse side at medium heat to maintain the cotton's crisp appearance.

Good deals

Great finds are available in the promotions, clearance, sales, and Black Friday. The new arrivals showcase the latest collections. Items shipped within 24 hours are prepared and dispatched within a day. The year’s highlights follow a steady pattern: Black Friday at the end of autumn, the holiday season, winter sales, French Days in spring, followed by summer sales and back-to-school.

Frequently asked questions

What position did Serge Blanco play?

He played as a full-back, the last line of defence and often the first playmaker of the attack. This position, which demands vision, speed and flair, suited his taste for counter-attacks launched from his own half.

Where is Serge Blanco from?

He was born in 1958 in Caracas, Venezuela, to a Venezuelan father and a Basque mother, and grew up in Biarritz. It was there that he discovered rugby, at the city's club, where he spent his entire career.

Is a Serge Blanco t-shirt a good gift?

It’s a safe gift for a rugby fan: the brand resonates with enthusiasts and the t-shirt is often worn. Stick to a neutral colour and usual size, as the regular fit leaves little room for error.

How can you prevent a t-shirt collar from stretching?

Don't pull on the collar to take off the t-shirt; slide it off over your head. When washing, a mesh bag and moderate temperature will safeguard the ribs, and avoid hanging it by the collar to dry.

Has Serge Blanco held any positions in rugby organizations?

Yes, after his career, he served as president of Biarritz Olympique, his lifelong club, as well as the National Rugby League, responsible for the professional championship. His commitment continued long after his last match.