Sweatshirts from the brand Serge Blanco

Serge Blanco, from the Blues' full-back to the brand

Born in Caracas in 1958, Serge Blanco wore the French national team's jersey ninety-three times between 1980 and 1991, as a full-back, where his bold plays defined a generation. At the end of his career, he teamed up in 1992 with Toulouse entrepreneur Jean-Jacques Lauby to launch a men's clothing brand. The number 15, his jersey number, became its emblem. His sweatshirts extend this sporty chic: a polished look, embroidered details, and a strong rugby spirit, without ever veering into stadium attire. A way to carry the game's history into everyday life.

Other brands

The sweatshirts are also available by brand:

• adidas.
• Errea.
• Jack & Jones.
• Puma.

The entire selection is gathered on the sweats page.

Embroideries, elbow patches, ribbed trims: neat finishes

A Serge Blanco sweatshirt is recognised by its finishes. The embroidery of the 15 or the brand name, raised, lasts better than a simple print. Some models feature elbow patches, sewn-on patches at the elbows that reinforce the fabric where it wears most and add a retro style. Zip-up sweatshirts with high collars offer a smarter alternative to hoodies, suitable for the office as well as the stands. Depending on the models, the brand also plays with contrasting ribbed trims at the collar and wrists, reminiscent of the piping on old rugby kits.

What size to choose for a sporty chic sweatshirt

Serge Blanco sweatshirts generally have a regular fit, straight and comfortable, true to usual sizing. For those hesitating between two sizes, the larger one will give a relaxed look, while the smaller one will fall more neatly, appearing smarter. Check the sleeve length, often the sensitive point for long arms, by comparing it to the length of a sweatshirt you already own. For a gift, it's best to rely on the size of a garment from the same category that the recipient likes to wear. In terms of care, a 30-degree wash inside out protects the embroidery, and laying flat to dry prevents the fleece from shrinking.

Good deals

Good deals can be found in promotions, clearance sales, sales, Black Friday. The new arrivals showcase the latest collections. Items shipped within 24h are prepared and sent out within 24 hours. The key sales of the year follow a stable order: Black Friday at the end of autumn, end-of-year holidays, winter sales, French Days in spring, followed by summer sales and back-to-school.

Frequently asked questions

What is the most famous try by Serge Blanco?

That of the semi-final of the 1987 World Cup against Australia, in Sydney, scored in the last seconds after a counter-attack from the whole field. He qualified the Blues for the first World Cup final in their history.

Can you wear a Serge Blanco sweatshirt at the office?

Models with round or zip collars, in subtle colours and a discreet embroidered logo, fit seamlessly into a casual office outfit. The hoodie is kept more for weekends and afternoons in the stands.

How do you care for raised embroidery?

Wash the sweatshirt turned inside out, on a delicate cycle, so that the thread doesn’t rub against the drum. Iron it from the reverse, ideally placing a thick towel under the design to preserve its relief.

What colour sweatshirt to choose for a first purchase?

Navy blue and grey melange go with everything and age well. Brighter tones, like red or green, show off the rugby spirit more but are less versatile with a daily wardrobe.

Does a Serge Blanco sweatshirt suit a woman?

The brand is primarily designed for men, with straight cuts and broader shoulders. A woman can wear a round-neck model one or two sizes smaller than her usual size for a slightly oversized effect.