Black Friday on sneakers
The sneakers from Black Friday include Serge Blanco trainers, called Chamonix, Val d'Isère, or La Vernaz, Asics models with GEL cushioning, Nike Air Monarch, Court Vision, and V5 RNR, along with canvas shoes from Victoria, Skechers, and Tamaris for women and children. Everyday shoes selected for their comfort and style, from the city to long tournament days.
Everyday trainers at reduced prices.
Serge Blanco, trainers signed by the Biarritz full-back
The Serge Blanco trainers extend the brand's universe launched in 1992 with the former Biarritz and French XV full-back, one of the most spectacular players in the history of French rugby. Their names evoke the Alps: Chamonix, Val d'Isère, La Vernaz or La Durance. These are city sneakers with a casual chic style, designed for everyday wear and casual office environments, in the spirit of the brand's men's wardrobe. They cater to rugby fans who want a subtle nod to the sport rather than a technical sports shoe, featuring thoughtful finishes that catch the eye at first glance.
The other families
The lifestyle of Black Friday is also available in:
All the lifestyle of Black Friday is gathered on the lifestyle page.
Asics GEL and Nike: cushioning inherited from running and basketball
The Asics trainers owe their comfort to the GEL technology, launched in 1986 on a running shoe: a silicone gel housed in the sole absorbs shocks and reduces vibrations with every step. The GEL-NYC and the Gel-Quantum carry on this principle for everyday use, the latter with exposed gel running the length of the sole. At Nike, the Air Monarch features air cushioning and a sturdy leather upper, while the Court Vision takes inspiration from 1980s basketball shoes, and the V5 RNR and P-6000 reinterpret running silhouettes from the 2000s.
Cotton, leather or mesh: which upper for which trainers
The material of the upper affects the use of a trainer. The cotton, chosen by Victoria, a Spanish brand founded in 1915, is lightweight, breathable and easy to wash: it is suitable for sunny days and children, who wear out their shoes quickly. Leather and suede leather, more water-resistant and warmer, hold up better in winter and mould to the shape of the foot over time. The mesh of running-inspired models allows airflow and lightens the shoe, at the cost of providing less protection against rain. For children, the Asics in GS version, for Grade School, replicate the adult models in junior sizes.
The other good deals
Outside of Black Friday, good deals can be found in good deals, clearance, and sales. The new arrivals showcase the latest collections. The highlights of the year follow a steady order: Black Friday at the end of autumn, the holiday season, the winter sales, the French Days in spring, followed by the summer sales and back-to-school season.
Frequently asked questions
Do Asics trainers run small?
Many Asics models fit a bit snug in the front of the foot. It's best to measure your foot length in the evening when it is slightly swollen, and take the half-size up if in doubt.
How to clean canvas trainers?
Remove the laces, brush the canvas with a mixture of warm water and Marseille soap, then rinse with a sponge. Let them dry in the air, away from direct sunlight which can yellow white soles.
Are trainers suitable for a tournament day?
Yes, for spectators or coaches who stand for hours at the side of the field: a cushioned model like the Asics GEL reduces fatigue. To play, however, you need boots suitable for rugby.
Who is Serge Blanco?
A full-back for Biarritz Olympique and the French XV, selected ninety-three times between 1980 and 1991. He is well-known for his counter-attacks and for his decisive try against Australia in the semi-finals of the 1987 World Cup.
How to maintain leather trainers?
Wipe the leather with a damp cloth, then regularly apply a nourishing lotion or cream that prevents cracking. A waterproofing spray later protects the shoe from rain and stains.
